It is expected that this year the number of searches in search engines, running on a mobile, will surpass the number of searches on desktop PCs. This has a number of consequences and we at PROUD NEXT have made an overview of the consequences which an e-commerce party should take into account.
For you as an entrepreneur, it is important to know that m-commerce (mobile version of e-commerce) this year is almost 10% of all online spending (14 billion in 2014). Studies also confirm that the m-commerce revenue in the Netherlands is growing very fast (roughly 92% growth compared to 2014). This means that it is expected that the turnover will be over 1.25 billion euro in 2015 in m-commerce.
A mobile user makes use of search engines in another way: Where in the desktop search it is important that one is visible in any case, on the first page, the importance of mobile users in order to assist the first 5 results. The results shown below, have a significant decrease in Click Through Rate (CTR).
The mission of Google (the largest search engine in the world) is to organize the world’s information and make it universally accessible and useful. The essence lies in the last part of that sentence: “make it usable.”
Google gives the search results at mobile users back where websites are optimized for mobile devices get a higher position. This is due to several things:
– Loading speed
75% of internet users leave a mobile website when loading takes longer than 5 seconds. But 71% of users expect a mobile website as fast or faster to load as the desktop version. For this reason, the performance of mobile website crucial and should be made to a charging time of 1 second or less.
– Wrong redirects
A common mistake is that a mobile user in the Google search results click on a direct link to a page within a Web site and then opens onto the homepage of the website. It is therefore necessary for each page on your desktop website also be a mobile version available, unless the website is obviously set responsive.
– Non-playable videos
Many videos are not playing on all mobile devices. Google recommends using HTML5, not Flash technology, since the latter is not supported by all devices. It is also advised to provide captioning for mobile users.
– Layout and Content
The content on the website should be tailored to the device and the purpose of the visitor. It is often the case that the user of mobile websites with a specific purpose on the website lands, while a visitor to your desktop variant is more common browsing.
For this reason, the content and structure of the website should be tailored to the type of device and user.
PROUD NEXT has extensive experience with the realization of mobile-optimized website. We would like to talk to you about the different possibilities and also discuss optimizing your website for mobile devices so that your website remains findable.